Social Medi The Apple Inc. - 840 Words

Social Media Analyze The Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. The hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, and the Apple Watch smartwatch. It’s not easy to find Apple on Twitter or Facebook and while the company has a very active page on â€Å"LinkedIn† it is used for little other than job advertisements at the company. Moreover, its presence on Google plus is as a 70,000-strong community moderated by others. https://en.wikipedia.org/wiki/Apple_Inc. While Apple generally distances itself from social media on a corporate level, the company s CEO Tim Cook and many of its flagship services, including the App Store, Apple Music and Beats1, take a more active and meaningful approach to the medium. The pervasive strength of Apple s brand means it can break rules other marketers must follow on Twitter, Facebook and other networks without consequence. Though Apple has more than 13 million Twitter followers on various accounts, not one represents the official voice of the company. Tim Cook is on Twitter, and that is good enough for now, Belus Capital analyst Brian Sozzi told CNBC. Apple has nothing to gain by creating an account. Apple has nothing of real interest to tweet, he added.†